Florio

Founded in 1833, Florio is one of Sicily’s most historic wine producers and a cornerstone in the legacy of Marsala. Deeply intertwined with the island’s political, commercial, and cultural evolution, the Florio name has long represented both tradition and innovation. The winery played a key role in shaping the identity of Marsala wine on the global stage, combining British-influenced techniques with Mediterranean character.

Today, under the ownership of the Duca di Salaparuta group, Florio continues to produce a wide range of fortified and still wines. Its Marsala range, spanning from Superiore to Vergine and Semisecco, shows an admirable balance between structure, oxidation, and freshness, often aged for decades in the vast, sea-facing cellars of Marsala. Florio’s style is elegant, measured, and designed for longevity, with a clear technical precision that ensures consistency and polish across vintages.

While deeply rooted in tradition, Florio also embraces modernity with a focus on eno-tourism, contemporary communication, and curated tasting experiences. As a historic yet forward-looking brand, Florio remains one of the few producers capable of combining scale and identity, offering wines that narrate the complex history and enduring nobility of Marsala.