Giulia Negri

Giulia’s great-great-grandfather purchased the family's Serradenari estate in 1870—which extends upwards from Pian delle Molle to the highest vineyard at 536 metres asl. Then, it was her great-grandmother Emma Diatto who first worked the land, tending to grains, hazelnuts and more. Meanwhile, her grandfather continued the familial tradition of experimentation. Giulia’s father recalled seeing a bathroom full of steam as his father tested his latest inventions—obsessed with truffles, he installed a pump to irrigate the trees, rebuilt his roof to gather water, and installed rudimentary solar panels. Despite working as a politician and journalist, Giulia’s father rediscovered and replanted the family estate in 2001.

Then, in 2007, Giulia—who was born in Palermo and raised in Rome—had a ‘revelatory’ experience with a bottle of 2007 Liger de Belair Aux Reignot during a chance visit to Beaune. Soon after, she returned to La Morra and later worked a harvest in Chile. In 2014, at the tender age of 24, she became the steward of her family estate. In the years which preceded, she had learned ferociously, taking on increasing responsibility and expanding her skillset. Today—although boasting a modest workforce—she remains a garagiste at heart. Giulia’s clarity and direction is striking and reflective in her wines (which improve each year). This considered ethos is the essence of contemporary Barolo.