Summary Women have played a key role throughout the history of le champagne (the wine) and la Champagne (the region). The cheeky courtesans were enthusiastic consumers during the 18th century. The widows were innovative producers during the 19th century. The mothers and wives kept the champagne ship afloat during two World Wars during the 20th century. And like a champagne bubble, the women are moving onwards and upwards during the 21st century.