SOWT Part 1: Neuroscience of Wine Tasting 

With Gabriel Lepousez PhD
Friday Jul 26 2024

The Science of Wine Tasting Course

This multi-part series is designed for food and wine professionals, wine judges, wine educators, wine and food journalists, wine students and anyone who relies on their senses to assess, evaluate, critique and/or write about wine and food. 

There are four parts to this series, each with three sessions.

Please work through the course at your own pace. You can download the speakers' presentations by using the 'Download PDF' tabs below the video.

Part One Summary:

The strength of an experienced wine taster is knowledge of self and his or her senses. In this three-part series, Gabriel Lepousez willexplorecutting-edge research in sensory perceptionso that wine professionals maydescribe wine with precise andcommunicable descriptors,discover the strengths and weaknesses of brain sensory processes, and learn to combine both analytical, global and emotional approaches to wine tastingso that all “viewing angles” enrich and empower their wineanalysis. 

This series is designed for food and wine professionals, wine judges, wine educators, wine and food journalists and anyone who relies on theirsenses to assess, evaluate, critique and/or write about wine and food. 

Part 1: Thetaste of wine, a mental reconstruction of a multi-sensory object 
Your brain—and all its sensory extensions in your eyes, nose and mouth— is your essential“tool” toperceive, remember and judgeall the sensorycomponents of wine. But do you really know howyour wine tasting “tool” works?This first webinarin a three-part-series will provide an general overview of thecognitive processesinvolved in theintegration of the wine sensory dimensions. Rather than merely deconstructingthewine into its different sensory components, wine tasting is also anactive process of reconstruction,involving selective attention and prediction based on prior knowledge. Toillustrate this point, wewill show to what extentour different senses can influence each otherin the representationand description of wine attributes, emphasizing, for instance, how visualinformation can influence —andeven mislead— other senses. Leveraging on therecent progress of brain imaging technics, we will also investigate the flow ofinformation within the different brain regions during wine tasting andhighlight the duality betweenemotionalversus analytical processing. Based on these elements, we will discuss thedifferent approaches to wine tasting and how combining those complementary“viewing angles” may enrich the language of wine.

Part 2 :Acidity, Salinity, Salivation : focus on three gustatory facets 
Recentprogress in molecular neuroscience has uncovered the nature, diversity andtopography of gustatory receptors in our mouth, as well as the natureof thewine molecules which activate each of these taste receptors. Inthis second webinar, we will focus on two gustatory dimensions, acidity andsalinity. For eachsensation, we will describe the nature of the wine compoundsable to trigger those sensations and how to disambiguate the different forms thateach of thesesensations can take. We will for instance discuss how umami inwine may participate in the saline final of some wines. Also, we will focuson the active process ofsalivation and show itsdecisive role in winetasting,notably as our taste baseline. We will discuss how salivation can shape and enhance our gustatory perceptions and also present how the salivationreaction can be informative about winecomposition in term of acidity andsalinity. 

Part 3 : Whatmakes our perception of wine unique : focus on the different sources of individualsensoryvariability in winetasting 
When twopersons taste the same wine, how similar are their respective perception anddescription of this wine? In this third webinar, we will tackle the key questionofsensory variability in wine tasting and highlight to what extent theperception of a wine can differ from one person to another. Recent progress inhuman geneticshas revealed some significant genetic variability in our sensoryreceptors, notably in olfactory and bitter receptors. In addition to thisgenetic factor, we will discussthe impact of cultural factors, tastingexperience as well as physiological and mental states to better appreciate the robustnessand reliability of our judgement.Although these data may challenge to somedegree our sensory hierarchy when it comes to share our perception with others,we will also discuss some methodsand principles to try to overcome theseindividual differences and optimise the language we use to communicate and transmit meaningfulinformation about wine. 

About the Speaker:

Gabriel Lepousez is a French neuroscientist and an international expert on sensory perception and brain plasticity. He received his doctorate in Neuroscience from the Paris Sorbonne University and holds a research position at Institut Pasteur in the Perception and Memory Lab.

For more than fifteen years, Gabriel Lepousez has been exploring the function of brain circuits involved in sensory perception, memory and emotions, uncovering the key role of neuronal plasticity in olfactory learning and perception.

As a wine passionate, Gabriel also offers his scientific expertise to the world of wine education, sharing his extensive knowledge of the brain, this essential tool for wine tasting. In addition to international lectures and contribution to wine education programs, he has co-founded in 2016 LEcole du Nez, a neuro-sensory training for wine professionals to understand how the brain works during wine tasting and how to improve our sensory performance.



Science of Wine Tasting Part I
The Science of Wine Tasting - Bridging Enology to Perception
The Science of Wine Tasting
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Science Of Wine Tasting Final Panel Discussion
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The Neuroscience of Wine Tasting: How the Brain Makes Sense of Wine Sensory Attributes with Gabriel Lepousez
The Neuroscience of Wine Tasting
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