Summary:

A Day in the Life of a Wine & Spirits Sales Consultant. The wine & spirits sales consultant remains a very popular career choice for those new to the industry as well as the seasoned professionals within it.  We will take you on a journey to discover the average day for a distributor sales consultant, retail sales consultant, and importer/brand manager sales consultant.  Discover the skill sets that are required for each role, the certifications to get you there, and the opportunities for growth. 

1. Wholesale/Distributor Sales Consultant

• Skill sets required
• Experience & certifications
• A walk through a typical day

2. Retail Sales Consultant

• Skill sets required
• Experience & certifications
• A walk through a typical day

3. Importer/Brand Manager Sales Consultant

• Skill sets required
• Experience & certifications
• A walk through a typical day
   

Presenter: Pam Kindel Connors

Pam is the owner of “Cuvee Consulting LLC” a company designed to serve the needs of the hospitality and wine & spirits industry. Her mission is to help companies invest in their current talent within their organization through coaching and consulting in organizational development, leadership development, customized training, professional wine & spirits education, and certification programs.

Pam has over 30 years of wine & spirits distribution, cruise line, casino, country club, and restaurant operations experience. She has held various positions in sales, management, training & development, and human resources. Before opening her own company, Connors worked with Southern Glazer’s Wine & Spirits as a Regional HR Business Partner Director specializing in learning and development, talent management, organizational development, and mentor coaching. For eight years before her HR role, she held the State Director of Training for the Glazer’s Diageo & Moet Hennessy division, leading all sales training programs and wine & spirits education, including the CSW, CSS, and FWS certification programs.

In addition she has also specialized as a wine & spirits heducator conducting professional certification courses and seminars for trade and consumer groups nationwide. She has earned certifications through professional organizations, including the Wine Scholar Guild, Society of Wine Educators, Wine & Spirit Education Trust, Bordeaux Wine School, “Ecole du Vin de Bordeaux,” Wine Academy of Spain, and Court of Master Sommeliers. She has served on the Executive Board of Directors for the Society of Wine Educators since 2017. In addition, she is an active member of the Society of Wine Educators, Wine Scholar Guild, Society for Human Resource Management, Association for Talent Development, and the Center for Executive Coaching.